CCHS External Relations Guidelines

CCHS External Relations provides strategic communications services that articulate, promote and advance the mission of the College to external audiences through content development and distribution.

The Department’s communications activities include printed materials, media relations, public relations, marketing, advertising, online content creation and management for websites and social media, advancement, external event management, photography, video, and oversight of CCHS and University Medical Center institutional branding. The Department also administers and supports the College’s Continuing Medical Education efforts.

The Goals and Objectives of the Department are to

Printed Materials

The Department works with CCHS faculty, staff, and medical student and residency administrators to prepare informational and promotional materials for distribution outside the College. The work includes magazines, informational brochures, recruitment brochures, patient brochures, advertisements, newsletters, etc. Services include concept development, planning, writing, editing, proofreading, design, illustration, coordinating photography, prepress production and production supervision.

Please review our production timelines.

All printed materials external to the College must be developed, completed and approved by CCHS External Relations and UA Strategic Communications.

Business Cards, Appointment Cards and Stationary

The Department prepares and prints all business cards (academic and clinical), UMC clinic appointment cards and all stationary (letterhead and envelopes) to conform with guidelines of the UA Division of Strategic Communications.

Media Relations

The Department provides comprehensive print and broadcast media relations services for CCHS, and works closely with local, state, regional and national media to publicize College programs, events and activities, as well as faculty, medical student and resident expertise and research. The Department writes press releases, oversees photo and video shoots, and works closely with UA Media Relations and UA Strategic Communications.

All media requests for interviews must be routed through CCHS External Relations.

Public Relations

The Department creates and oversees public relations efforts for CCHS, a strategic communication process that uses engagement to build mutually beneficial relationships between the College and its various stakeholders. WVUA Health Matters, OLLI Mini Medical School, promotion of health awareness months, and University Medical Center patient information booklets are among the current public relations efforts of CCHS.

Marketing and Advertising

The Department develops strategies and initiates marketing and advertising programs to advance the programs, work, and brand of CCHS. Services include:

Websites

The Department directs and oversees the web presence for the College, its clinical practice and other divisions, including Residency, Medical Student Affairs, Rural Programs and the Institute for Rural Health Research. The Department also creates specific program and event-focused website pages, including the UA-Pickens County Partnership, Rural Health Conference, Culinary Medicine, Primary Care Track, etc.

Social Media

Social media is one of the many communication methods used by CCHS to share information, engage with our audiences and create a sense of community among our publics. This channel, unlike most others, provides the opportunity for instantaneous, two-way communication. Social media allows CCHS not only to share information, but also to raise awareness of our mission and values, and to build support within our local, state and regional communities. CCHS primary social media platforms include Facebook, Instagram and Twitter.

Advancement

The Department serves as the contact for advancement-related functions, including alumni relations, annual fund, Board of Visitors, and oversight and reporting of scholarship, stewardship, and gift funds. The Department:

External Event Management

The Department manages the College’s larger, external events, including: venue, logistics and catering management; speakers and presenters (identifying, confirming and logistics); activities and entertainment; publicity and promotion (web and social media promotion, events calendars, invitations and printed programs, signage and media relations); registration; and sponsor and partner management.

Photography

The Department provides photography support to areas of the College that need images to reach their external audiences. In regard to copyright and usage:

Video

Video is an effective and powerful way to engage audiences because content communicated via video has a more personal feel that resonates with audiences on an emotional level. The Department provides support to areas of the College that need video to reach their external audiences. Recent projects have included capturing the College’s history through video interviews with CCHS founding deans and faculty as well as recruitment videos for prospective medical students.

Continuing Medical Education

The Department provides administrative and other support for the College’s Continuing Medical Education (CME) efforts – noon lectures, endowed lectures and other CME special events and conferences. Services include:

In addition, the Department applies for CME and CEU and processes CME and CEU for CCHS faculty.